| The way a book interior is designed has a part in | | | | increments and specified in conjunction with the point |
| whether the book will sell or not. A customer will not | | | | size of the font. For example, 10/12 (read 10 on 12) |
| read--or buy--a book that is designed in a way that is | | | | is 10-point type with 12 point leading. In most cases, |
| difficult to read. If the type in your book is too small, | | | | the leading of body copy should be about 120% of |
| or the spaces between the lines are too narrow, | | | | the point size of the text. (For example 10/12 or 12 |
| many prospective customers will move on to another | | | | 14.4.)Also make sure you set your leading in |
| book. Your goal with book design is to create an | | | | proportion to the line length of your text. In general, |
| interior that is inviting, pleasing, and easy to read. This | | | | short lines of type require little or no extra leading |
| involves good use of fonts, word spacing, leading, line | | | | but you should increase the leading as you increase |
| length, and alignment. Here are some techniques that | | | | the length of the line.AlignmentUsing full-justified type |
| professional typesetters use.FontsGo to bookstores | | | | makes a page look full and creates a tighter, more |
| and peruse books in your category of interest. Take | | | | formal appearance than type that is not full justified. |
| notes on the ones you find attractive, easy to read, | | | | Most books are set with full-justified copy, because |
| and that appeal to you. Make sure it is appropriate | | | | the reader's eye can move more quickly across copy |
| for both the reader and the book. After all, fonts | | | | that has a consistent column width.Length of Line |
| (like people) have personalities, and different designs | | | | (Column Width)Reading many long lines of type |
| will appeal to people of different ages. For example, if | | | | causes fatigue. And lines that are too short break up |
| your readers are either very young or senior citizens, | | | | words or phrases that are generally read as a unit. |
| then choose a simple, well-designed font in a large | | | | The length of line depends on the size of the type. A |
| size so the font can be read without strain.Good | | | | good rule of thumb is to set a line about 65 |
| choices for body copy are Garamond, Caslon, Goudy, | | | | characters long. Set your column width to allow for |
| Stone Print, New Century Schoolbook, and Janson | | | | at least a 1" to 1.25" gutter, and .5" border for top, |
| Text 55 Roman. For your chapter heads and | | | | bottom, and outside edges.Copyright 2006 Karen |
| subtitles, choose a bold font with the right personality | | | | SaundersKaren Saunders, the author of "Turn Eye |
| for your piece. Some common bold fonts are | | | | Appeal into Buy Appeal: How to easily transform your |
| Helvetica Bold, Gill Sans Bold, Eras Bold, Univers Black, | | | | marketing pieces into dazzling, persuasive sales tools!" |
| and Franklin Gothic Demi. Don't use all caps for your | | | | Hundreds of business owners have used her simple |
| heads, subheads or table of contents, because this | | | | do-it-yourself design system to create stunning |
| style is difficult to read.LeadingLeading is the space | | | | marketing materials that really SELL their products |
| between lines of type. Leading is measured in point | | | | and services! |