Poole Pottery: A Potted History

The history of the Poole Pottery can be traced backas well as variations on more traditional shapes.Alfred
to 1873, when Jesse Carter purchased the East QuayRead and Guy Sydenham were the driving force
Pottery in Poole from James Walker, after thatbehind this range of shapes, and many of the early
gentleman's pottery business went bankrupt. Jessefreeform patterns were also Alfred Read designs,
Carter's background was as a successful builderswith both Read and Sydenham being responsible for
merchant in Surrey, but he believed that thethrowing the new shapes. Also especially notable
architectural ceramics business offered a profitablewere the creative talents of Ruth Pavely and Ann
future and determined to put all his efforts into this.Read. Responsible for designing and applying many of
Moving to the area with his family, two of whomthe hand painted patterns that were applied to Read
were to play a major role in the future of theand Sydenhams' shapes, Ruth Pavely was Head of
pottery, he began to work. By the 1880s, Carter &Painting at the Poole Pottery for many years, and
Company had become very well established locally,her mark can be seen on some of the finest Poole
overshadowing some longer established localPottery pieces of the 1950s, as can Ann Read's.
companies and beginning to encroach on the territoryAlthough John Adams had retired, many of his
of some of the well known Staffordshire potteries.Attableware shapes were also still in use and gained a
this time, the output of the Poole Pottery wasnew lease of life with the application of free form
revolved around decorative tiling and otherpatterns.Freeform proved to be just what the
architectural pottery, such as fire surrounds. Carter &doctor ordered for the Poole Pottery, and was very
Co's wide range of decorative tiles were being widelysuccessful throughout the 1950s. Today, fans of
used in shops, pubs and hotels, as well as for1950s design are keen to collect Poole Freeform
advertising and mosaic flooring.During this time two ofshapes and the better examples of these pieces
Jesse Carter's sons, Charles and Owen had beguncommand strong values.As the 1950s came to a
working for the family business, and when Jesseclose, Poole Pottery was as ever aware that
Carter retired in 1901, control of the business fell thechanging times and fashions necessitated fresh
them. Over the next twenty years, the output ofcreative ideas and looked to one of their newest
the company changed to include a growing variety ofdesigners, Robert Jefferson, to lead this work.
decorative wares, and the end result of this was theJefferson was experienced in the pottery industry,
formation of Carter, Stabler & Adams as aand as well as new design influences, he led the
wholly-owned subsidiary of Carter & Company inimplementation of more modern manufacturing
1921. Harold and Phoebe Stabler and John and Trudatechniques, essential if Poole were to remain popular
Adams brought between them a wealth of creativeand profitable.In the early 1960s a new range of
experience in design, modelling and decoration andstudio ware was released - the Delphis range. This
the mission of the CSA company was to producefeatured bold, colourful designs on new shapes
decorative and table wares from the East Quaycreated by Robert Jefferson and Tony Morris. The
works in Poole.Over the next forty years, the Carter,Delphis range proved popular and once more in
Stabler & Adams company proved very successful,keeping with the spirit of the times and remained in
producing a very wide variety of decorative andproduction, with many variations, until the mid-1970s.
domestic wares. One of the most easily recognisableDelphis was then superseded by another bold and
and successful CSA styles is that of the redstriking range, the Aegean ware range. Leslie Elsden
earthenware body with a white slip ground and awas one of the main creative forces behind this
clear glaze. This style was used until the mid-thirties,range, providing a fitting culmination to his 50 year
when C.S.A. moved to using white clay bodies,career at the Poole Pottery. Much of the Aegean
probably because they were more suitable forrange was decorated using either the silhouette or
tableware than the red earthenware bodies were.sgraffito techniques, and the extensive use of
The decorative pieces were all hand painted withbrowns, oranges and yellows gave the Aegean
patterns that were largely the work of Trudapieces a very distinctive character. While some
Adams. These colourful and stylish patterns played ashapes were shared with the Delphis and other
key part in the success of CSA and have enduredranges, both Delphis and Aegean ware have very
superbly, still looking fresh and attractive today.distinctive and easily recognisable characters.Poole
CSA's output during the 20s and 30s also included aPottery continues to produce fine pottery from its
range of skilfully modelled pieces, often by Haroldfactory in Poole today, but its survival in the 21st
Stabler or John Adams. Today these models havecentury has not been easy. In 2003 the Poole
become highly collectable and hard to find in perfectPottery was declared bankrupt, eventually to be
condition.As with all of the British pottery industry,saved by a group of private investors. An
the Poole Pottery's output was severely affected byunfortunate consequence of the bankruptcy was the
the second world war. Whilst output was restrictedsale of the entire contents of the Poole Pottery's
by government legislation to plain utility wares untilmuseum - while the Borough of Poole was able to
the late 1940s, new ranges were being planned andbuy some of the contents of the museum at the
the retirement or death of several key figures suchresulting auction at Christies, much of it has now
as Harold Stabler and John Adams meant that it wasbeen dispersed to private collectors and dealers from
time for an influx of fresh talent to Carter, Stabler &all over the world, depriving future generations of the
Adams.The ranges of white earthenware that hadchance to see what was probably the world's most
been so successful in the past had also becomeenviable collection of Poole Pottery.Today, Poole
almost unmanageably complex, and these were nowPottery seem to be finding a new direction, with
rationalised, to become known as Traditional ware,some innovative new ranges, including the first ever
with three levels of decoration - elaborate, mediumtruely red tableware (red glazes have historically not
and simple. Just as in their time, the Truda Adamsbeen safe to eat from). Time will tell if they can
designs had captured the fashions and styles of theirregain their place in the top echelon of British pottery
time, something new was needed to reflect the newcompanies.Perfect Pieces ( specialises in British
styles of the 1950s. Several new ranges werepottery from the last 100 years, and has a wide
introduced, but by far the most striking andselection of pottery for sale as well as a large
successful were the Free Form range of patternsdatabase of past stock, searchable by visitors.Visit
and shapes. Poole Pottery freeform was distinguishedthe Perfect Pieces website for more information or
by a very modern new range of shapes, mixingto contact us.
angles and curves to create completely new shapes,