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Creating Powerful PowerPoint (r)

Introduction:
standard NTSC video monitor. LCDs, LEDs and
After working with hundreds of executives onVGAs  all  do
every  rung  of
a better job compared to traditional video
the corporate ladder, I've been a witness tobut  it  never  hurts  to
some  of  the  best
fatten up those borders and edges a little.A
and worst presentations ever created withsecond case for sticking with basic fonts has
Microsoftto  do  with
PowerPoint. The program is so evolved thesethe "font load." Every PC comes with certain
days  thatuniversal  fonts.
there are tools, effects, transitions andAs time passes, most PC users add fonts they
settings  availablefind  around
that will either help or hinder yourthe Web, or fonts are added automatically
effectiveness  as  afrom  programs
presenter. Everyone wants to have a powerfulthey install.Unless you will be presenting
presentation,from  your  own  PC,  be  very
and there are some very simple ways towary of using any fonts outside that
accomplish this.First of all, keep in mindstandard  font  load.
that  the  audience  is  not  assembled
Microsoft PowerPoint automatically replaces
to watch a slide show. There is nothing moreany  fonts,
sleep
which do not exist on the "show" PC with
-inducing than a dimly lit room and dull,something  simple.
content-cluttered
Your material won't disappear, but it may
slides after a hot lunch. Take it from anot  look  the  same
frequent  napper  in  Art
as it did when you created your slides.There
History 101!With great tools it is all tooare many times a font switch can go unnoticed
easy  to  forget  that  the  message-
you are delivering is coming from Y-O-U. Yougoing from Helvetica to Arial is practically
know  thean  even  swap  to
material inside and out! See yourself as thethe untrained eye. Other times, it can wreak
focus  of  thehavoc  with  your
show, and use support tools like Microsoftword wrapping; throwing previously "safe"
PowerPoint  totext  off  the  bottom
reinforce the key elements of yourof the screen in older versions of PPT, or
presentation  --  to  be  yourmaking  it  size
backup singer while you stand front anddown in the newer versions. It's always a
center.Now doesn't that make you feel agood  idea  to
little  special?  It  should!
punch through your slides before presenting
For whatever reason it may be, you have beenon  the  "show"
asked  to
computer.This is a good place to talk about
speak as an expert; to weigh in with yoursize.  I  mentioned  earlier
opinion;  to  share
why creating slides nobody can read is a
your discoveries; this is your time in thepresentation
spotlight  so  let  the
disaster. With fonts, bigger is better.
software and laser pens support yourThere  is  undoubtedly  a
performance  and  not
fine line between large, and "horsey," or
overpower  it.Keep  It  Simple,  Superstar:too  large.  One  old
A good place to start is by looking at thetrick to check for readability is to pull up
amount  andyour  presentation  in
complexity of the material you need tothe Slide Show mode, then lean back from
present.  An  easy  wayyour  monitor  and
to keep your presentation from becoming ansquint. This simple exercise will show you
uncontrollablewhat  your
monster is to remember the six-by-sixprojected image will look like to someone in
guideline.  Six  bulletsthe  back  row  of
to a slide, six words per bullet. This is ayour audience. Screen sizes on location are
simply  brilliant  waychosen  based
to avoid the dreaded "Presentation Karaoke"on the size of the room so this works
syndrome  --  awhether  you're
speech where either the presenter readspresenting in a boardroom, or a ballroom.
directly  from  theThe  dynamics  of
slide or the audience reads along with thescreen distance to screen area are relative
presenter  --  orfrom  a  32"  video
both! Six-by-six works so well, it is taughtmonitor to a 9' by 12' screen.In general, I
as  a  presentationfind headlines between 34 and 40 points, and
model in many communications seminarsbody text of 28 to 34 points usually show
throughoutquite  well.  For  title
corporate America. Can you go five-by-fiveslides, I head to the 60-point range for
ornames  and  40  to  50
seven-by-seven? Of course you can. Anypoints for title, division and company.Table
individual  slideTimes:
may need adjustments as you go along but byCall me a neat-freak, but I'm a big fan of
keeping  thetables.  Whenever
six-by-six guideline in mind you'reyou have information which needs to line up
guaranteed  to  keep  the  fatin  columns  --
trimmed from your presentation.Let's adduse a table! Spacing out your columns within
sub-bullets to the mix. I try to avoid subs,a  text  box
but
might get it "close enough" but is that
sometimes that is impossible. When subs arereally  "good  enough?"
involved,  I
Dropping a table onto your slide will ensure
keep them the same size or just slightlyyour  decimal
smaller  as  the
points line up, and using right justify on a
regular first-line bullet text, and let theleft  side  column
indentation  tell
and left justify on a right side column will
viewers the next line is a sub. The defaultmake
templates  often
comparisons or "versus" lists a cinch to
reduce subs into the unreadable zone.If youread.Using tables will also help you avoid
find yourself going to a second or (yikes!)the  formatting  mess  I
third
mentioned earlier when dealing with missing
sub-bullet, you need to re-work yourfonts.  Your
material.  Perhaps  by
sizing and style may change, but to borrow
changing the headline to a shortened versionfrom  Led
of  your  first  full
Zeppelin... The table remains the
bullet, or losing the first actual "bullet"same.Background  Check:
to  create  a  sub-head.
There are many presenters who use customized
I find that presenters often create a
headline  and  hold  it
backgrounds and templates these days from
through an entire section. A full pageroyalty-free
"chapter"  slide  at  the
websites  around  the  world.  While  I
beginning of a new portion of material will
allow  you  to  thenwhole-heartedly support this idea, it should
be  said  that  a
change each subsequent slide headline and
make  it  morecolorful photographic background might not
be  your  best
custom to the material in the bullets below.
In  a  fluidfriend without some minor tweaking.Make sure
your presentation text has high-contrast when
presentation your audience won't forget your
subject."But, but, but... If you have the
space,  why  not  use  it?"  Theusing a custom background, template, or even
a  basic
answer is simple. Your slides are there to
drive  home  orbackground color. If you have a dark color
like  corporate
re-state important points, to help with
keywords  ablue, maroon or purple, go with a light font
like  white  or
note-taking audience member should jot down,
and  tomustard yellow. A light background would
call  for  darker
preface or summarize your presentation or
"chapters"lettering. A background color in the middle
range  (with  a
within. There's nothing worse than having so
much  on  aluminosity comparable to "middle gray" for
you
slide that you either cannot get through the
material,  or  thephotographers out there) can often set off
either  a  light  or
audience cannot read everything because the
font  is  toodark font. Contrast is the key!If you have
your  heart  set  on  a  busy  photographic
small.In an average presentation, a speaker
will  hit  two  to  threebackground, try creating a large
semi-transparent  text  area
slides a minute. That alone will guide you
into  choosingin the center by using the drawing and fill
tools.  This  is
your words carefully to cover everything you
put  on  thecalled "screening back" in the world of
print,  and  it  will  allow
screen. If you don't plan on speaking about
something,  ora "taste" of the pattern or photo to come
through  without
assume you will skip through certain
segments,  removemuddling your words. If you have access to a
paint  program
that material from your slides. Bullet
points  remaininglike Adobe PhotoShop, you can create some
stunning
untouched will leave your audience asking
mentalbackgrounds using blurs, overlays and tints
with  the
questions instead of listening to
you!Charting  a  Course  to  Success:simplest of tools and filters. I like to
have  a  clear  image  for
Here is a pet peeve of mine I see far too
often.  A  chart  withthe MTL, then a blurred, screened or
otherwise  affected
so much information on it that nobody in the
audience  wouldcomplimentary image for the text slides.Fear
of  Flying:
be able to take it all in during the short
time  it  is  onscreen.I saved this subject for last because I
think  it's  where  most
Not to name names, but financial analysts
and  engineerspeople go awfully wrong! Think about all the
television
with timelines tend to be the biggest
offenders  when  itprograms, commercials, movies and sporting
events  you
comes to charts! Granted, there is value to
showing  awatch. Now try to recall the last time you
saw  a  clock  wipe,
trend-line over a period of time -- any
stockbroker  will  tellmosaic blocks, or barn doors to transition
from
you
one scene to another -- or to bring text on
that. Obfuscation typically occurs when tooand  offscreen.  If
many  ticks  are
you're like me, it has been a while! In the
labeled. This can leave a junkyard of 10same  way  a
point,  aliased  text
person who is new to videography tends to
that does nothing but look horrible.Thelie  on  the  zoom
fixes are easy. If your trend is over twenty
years,  just  givein / zoom out button, people who want to add
"pizzazz"  to
us five year labels. We realize the spaces
between  aretheir presentation tend to heap on the wacky
transitions!For the record, here's an opinion
non-labeled years. If you have a particularof  mine.  If  you  have  ever
peak  or  valley,  call
used 'Random Transition" within a
it out in the chart area rather than on thepresentation  you  should
axis.  Put  a  star  at
have your mouse and keyboard crushed into
the peak or use a different colored line forunusable
emphasis.  If  your
shards of plastic. Just. Say. No. The last
budget goes from zero to $1,000, just givetrain  to  Effortville
us  $0,  $500,  and
just left and you were not on it.A simple
$1k. Label your bars with "Show Value"dissolve, or even a Wipe Right / Wipe Left is
instead.  Trust  mea
when I say anyone with particular questionscommunications convention we are all so
about  a  chartfamiliar  with  that  it
will seek you out after the program, bringhappens without bringing attention unto
it  up  in  Q&A,  oritself.  Why  would
e-mail you about it later.If you're the typeyou add a transition that shocks the
to  put  a chart into your presentation thenaudience  out  of  "show
say onstage, "I know you can't read this,mode" where they were concentrating on your
but..."  Domaterial,  and
something about it before hitting theinto "what the heck was that" mode? It's the
podium.  By  admitting  toequivalent  of
the audience that your chart is useless,hearing a cell phone ring at the theater --
you're  also  sayingit  takes  you  out  of
you don't value their time. Dropping offthe story and back to reality; and that's
some  data  andcertainly  no  way  to
increasing the size of the remaining fontdrive home your point at the end of a
should  do  the  trick,slide!Similarly, animating text should be
done  with  much
and it doesn't take much work. For
particularly  complexforethought. PowerPoint is slick enough at
this  stage  that
charts and graphs, create two versions! With
a  simple  onyou can produce some very clever,
professional  text  effects.  I
screen version and a complex, fully labeled
handout  versionpersonally like an occasional fly from any
given  side  to
you have the best of both worlds.Another
suggestion for charts and graphs is to remaincreate a little "wow" when called for, but
flat.my  old  standard  will
The 3-D options can look good in bar chartsalways be the Wipe Right. With a television
and  pies,  but  inproduction
my opinion nothing beats a clean, flat 2-Dbackground, that's how we always read on
chart  withbullet  points
high-contrast  labels.Fontastic  Results:from the character generators on location or
in  the  studios.  It
Fonts are a tricky beast. A creative font
style  you  might  findis still probably the most-used convention
for  bringing  text
clever or "cutting edge" while polishing
your  presentation  ononto a program. Take a look at tonight's
television  news  and
the plane is likely to come off as silly
when  it  hits  the  screen.see which transitions they use
repeatedly.The bottom line with motion is
Creative fonts are also hard to read whenthat  it  should  always
used  as  body  or
enhance your material; not detract from your
even smaller headline text. An exception topresentation.That's  a  Wrap:
using  standard,
Each presentation by every presenter will be
clean typefaces like Arial, Palatino, ordifferent.  We
Trebuchet  would  be
create guidelines like these knowing they
for large title slides or for Meeting Themehave  latitude  to  be
Logos  (MTLs)
ignored when the need arises. Understanding
which sit onscreen as your audience comes inwhy  powerful
to,  and
presentations work, and why others fail is
leaves the room. Other than those twolike  peeking
situations,  it's  safer
behind the curtain at a magic show. In the
to stick with simplicity.How about usingend,  the  goal  is  to
Times  or  New  York  for  a typeface? Fonts
create a shared experience between presenter
with a serif (the little hooks and slants onand
the  ends  of  the
audience. Microsoft PowerPoint can do
letters) are fine to use in larger sizes --wonders  in  the  right
let's  say  32  points
hands. But just as a chef must learn his
and higher. The problem with using smallerkitchen  tools,
serif  fonts  is
successful presenters must learn the tips
that the thinner points in the ascenders andand  tricks  of
descenders
using today's presentation tools.And never
(the lowercase j or top of the f forforget... You are the star of the show.I hope
example)  can  basicallythis column helps you to stay on-point, next
time  you
disappear on-screen depending on the chosen
face.PowerPoint.Gary Lewis is a graphic designer
with  over  twenty  years  of
Obviously, losing your type is not a best
case  scenario.  Anyexperience in television production, post
production  and
font (or graphic device like an arrow shaft
or  the  outline  of  apresentation design.For creative,
Royalty-Free  backgrounds  and  stock photos
shape) which is thinner than 2 points, is
very  likely  to(and plenty of free samples!) visit Pro
Background
disappear when projected, or to vibrate when
shown  on  aArt today!



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