| "How to Build Your Own Empire in 5 Easy Steps" | | | | therich mythological sources of the ancient Greek, |
| Long before the movie "Gladiator" hit the theatres, | | | | Rome filledin the holes by making up their own |
| millionsof people have been fascinated with ancient | | | | culture. They createdtheir own legend. They told |
| Rome. More than | | | | stories of Rome being founded bythe survivors of |
| 15 centuries after its fall, the Roman Empire continues | | | | Troy. Another story said Rome was foundedby |
| toprofoundly influence world history. But few have | | | | Romulus and Remus. These stories awakened a |
| everexplored how Rome marketed itself to | | | | sense of the heroic in people. |
| greatness. It wasn'tall blood and guts, gladiators and | | | | It gave them pride and confidence. It helped soldiers |
| chariots, togas andswords. There was a strategy and | | | | agree to fight for a countrythat was "the glory of |
| a mission, too. | | | | Rome." Battle wounds became symbols of pride. |
| After all, how could an ancient class of poor farmers | | | | It'sno accident that Rome's principle god was |
| rulemost of Europe? Why would people leave their | | | | Mars---the god ofwar. With that kind of deity on |
| farms and theirfamilies to travel into unknown | | | | your side, why *not* go intobattle? |
| territories and fightbarbaric wars? They were | | | | 2. Share your wealth. |
| basically self-sufficient. Theydidn't even have a need | | | | In the early days of Rome, citizens had no choice but |
| for money until the third century. | | | | toserve in the army. And they might serve up to 20 |
| What's the deal here? | | | | years. Whywould they agree? Because Roman |
| Roman Marketing was the key. In short, it was a | | | | leaders made it worth theirwhile. Soldiers were given |
| powerhousestrategy practiced by the greatest | | | | land and later, when it wasuseful to have, money. |
| emperors to instillhypnotic confidence in soldiers, | | | | Whenever an enemy was defeated, thegoods were |
| allegiance from the public,and victory over almost all | | | | divided among the soldiers as well as theleaders. A |
| enemies. | | | | happy soldier was a loyal soldier. Generosity wasa |
| And you can use it today to build your own empire. | | | | trait adored in Rome. In later years, when greedy |
| Here's how Roman Marketing worked: | | | | Romanleaders were more reluctant to share their |
| 1. Create a mythology. | | | | wealth with theirtroops, soldiers were more reluctant |
| Rome did not have an inspiring past. Since it lacked | | | | to fight---and Romefell. |